What Does a Financial Counselor Do

Are you looking to take control of your finances but feel overwhelmed by the myriad of options available? Financial counselors might just be the missing piece to your financial puzzle. In this guide, we’ll break down everything you need to know about financial counselors in simple terms, from what they do to how to find one.

What is a Financial Counselor?

Financial counselors are experts in guiding individuals towards financial stability. They’re equipped to assist with a range of financial matters, from basic principles to complex issues like managing debt and setting financial goals. Think of them as your personal finance coach, helping you navigate the sometimes confusing world of money management.

How Can a Financial Counselor Help You?

Financial counselors provide valuable assistance in various areas:

  1. Understanding Basic Financial Principles: They’ll help you grasp fundamental concepts like budgeting, saving, and investing.
  2. Managing Debt: If you’re drowning in debt, they can offer strategies to help you climb out of it.
  3. Money Management: Learn how to make the most of your income and expenses.
  4. Setting Financial Goals: They’ll work with you to define your financial objectives and create a plan to achieve them.
  5. Navigating Personal Finances: Money isn’t just about numbers; it also impacts relationships and self-esteem. Counselors can help you understand this dynamic.
  6. Tax Credits and Public Assistance: They can advise you on tax credits you may be eligible for and help you access public assistance programs.
  7. Understanding Credit Scores: Learn how credit works and how to improve your credit score.
  8. Specialized Assistance: Some counselors are trained in areas like military pay, benefits, and assisting people with disabilities.

How Much Does Financial Counseling Cost?

The cost of financial counseling can vary depending on factors like location and the counselor’s practice. Military members may access free counseling, while university students might find resources through their institution. Many counselors offer free initial consultations, followed by flat fees, hourly rates, or monthly subscriptions. However, fees must be reasonable and disclosed upfront, as per accreditation requirements.

How to Find a Financial Counselor

The best way to find a reputable financial counselor is through the Association for Financial Counseling & Planning Education (AFCPE) website. This ensures you’re working with a certified professional. Additionally, during times of hardship like the COVID-19 pandemic, many counselors offer free sessions. For those preferring virtual assistance, platforms like Ellevest provide individual sessions on various financial topics.

Financial Counselors vs. Financial Advisors

Financial counselors primarily focus on budgeting, debt management, and basic financial principles, often working with lower-income individuals. On the other hand, financial advisors offer a broader range of services, including portfolio management and estate planning, catering to middle- and higher-income clients.


Financial counselors play a crucial role in empowering individuals to take control of their finances, offering guidance on budgeting, debt management, and more. Whether you’re struggling with debt or aiming to achieve your financial goals, a certified financial counselor can provide personalized assistance tailored to your needs.


1.How do I know if I need a financial counselor or a financial advisor?

Financial counselors are ideal if you’re looking for help with basic financial principles, debt management, and budgeting. If you require more comprehensive financial planning, including investments and estate planning, a financial advisor may be more suitable.

2.Are financial counseling fees tax-deductible?

In some cases, financial counseling fees may be tax-deductible if they’re considered a medical expense. However, it’s best to consult with a tax professional for personalized advice.

3.Can I receive financial counseling online?

Yes, many financial counselors offer virtual sessions, allowing you to receive assistance from the comfort of your home. Platforms like Ellevest provide convenient options for accessing financial guidance remotely

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