SoFi Automated Investing Review 2024: Pros, Cons and How It Compares

Are you considering investing but feeling overwhelmed by the options out there? Look no further than SoFi Automated Investing. In this comprehensive review, we’ll break down everything you need to know about this robo-advisor, from its standout features to where it falls short.

SoFi Automated Investing: What Sets It Apart

1. No Management Fees

Since 2018, SoFi Automated Investing has charged no management, advisory, or administrative fees. That means more money stays in your pocket to grow your investments.

2. Low-Cost Investments

SoFi offers a range of 10 portfolios using low-cost ETFs, ensuring that you’re getting the most bang for your buck when it comes to investment expenses.

3. Access to Certified Financial Planners (CFPs)

With SoFi, you get unlimited access to a team of certified financial planners, providing valuable guidance tailored to your financial goals.

Where SoFi Automated Investing Falls Short

1. No Tax-Loss Harvesting

Unlike some competitors, SoFi doesn’t offer tax-loss harvesting, which could potentially reduce your tax burden on investment gains.

Who SoFi Automated Investing Is Best For

  • Beginning and Younger Investors: If you’re new to investing or in the early stages of your career, SoFi’s accessible platform and guidance can be invaluable.
  • Hands-Off Investors: Prefer a set-it-and-forget-it approach? SoFi’s automated investing takes the guesswork out of managing your portfolio.
  • Cost-Conscious Investors: With no management fees and low-cost investments, SoFi is a top choice for those mindful of fees eating into their returns.
  • Users with Low Balances: With a minimum account requirement of just $1, SoFi makes investing accessible to everyone, regardless of their financial situation.

SoFi Automated Investing: Key Details

  • Account Minimum: $1
  • Management Fee: $0
  • Investment Expense Ratios: Portfolio expense ratios average 0.03%
  • Account Fees: $75 full outgoing transfer fee
  • Portfolio Mix: Diversified selection of ETFs across 12 asset classes
  • Socially Responsible Portfolio Options: None
  • Accounts Supported: Individual and joint non-retirement accounts, various IRAs, Keogh plans
  • Tax Strategy: Exposure to municipal bonds for tax efficiency
  • Automatic Rebalancing: Portfolios rebalanced automatically with a 5% drift
  • Human Advisor Option: Unlimited access to certified financial planners
  • Savings Account/Cash Management: Access to SoFi checking and savings accounts
  • Customer Support: Available via chat and phone during specified hours

Conclusion: Is SoFi Automated Investing Right for You?

In many aspects, SoFi Automated Investing outshines its competitors with its fee-free structure, access to certified financial planners, and low-cost investment options. It’s particularly suitable for beginners, cost-conscious investors, and those seeking hands-on guidance.

While it lacks certain features like tax-loss harvesting and socially responsible investing options, its strengths make it a compelling choice for many investors.


1. Can I start investing with SoFi if I have a low balance?

Yes, absolutely! SoFi’s minimum account requirement is just $1, making it accessible to investors of all financial backgrounds.

2. How do I access the certified financial planners offered by SoFi?

Simply sign up for SoFi Automated Investing, and you’ll have unlimited access to their team of certified financial planners at no extra cost.

3. Does SoFi offer any bonuses or perks for its members?

Yes, SoFi offers bonuses to all members, including complimentary career coaching, interest discounts on loans, and access to exclusive events and discounts.

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