Russell Westbrook Unveils Major Business Move Ahead of NBA Season
As Russell Westbrook’s NBA future remains uncertain—with the veteran guard currently unsigned following his departure from the Denver Nuggets—interest from teams appears limited, aside from the Sacramento Kings. Entering his 18th season, the former MVP faces a quiet market.
Yet off the court, Westbrook continues to build momentum. On Tuesday, the 36-year-old announced a strategic partnership between his tech firm, RW Digital, and analytics powerhouse Comscore.
In a statement shared via PR Newswire, Westbrook emphasized the significance of the collaboration:
“At RW Digital, our mission is to make sure diverse communities are seen, heard, and respected in the digital world. Partnering with Comscore allows us to combine cultural relevance with privacy-first precision, giving brands a better way to connect with people without compromising trust.”
This alliance marks a pivotal moment for RW Digital, positioning the company as a serious player in ad-tech rather than a celebrity-led side venture. The firm specializes in multicultural marketing and privacy-conscious targeting, and recent campaign metrics—such as high click-through and video completion rates—underscore its effectiveness.
RW Digital is part of the broader Russell Westbrook Enterprises portfolio, which also includes his fashion label, Honor The Gift, and his philanthropic arm, the Why Not? Foundation.
While Westbrook’s on-court career may be winding down, his off-court ventures show he’s already laying the groundwork for a dynamic post-basketball chapter.
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