Financial Therapist: What They Do and How to Find One

Investing money isn’t just about numbers; it’s an emotional journey filled with excitement, anxiety, and uncertainty. According to a 2021 study by the Financial Industry Regulatory Authority, long-term financial anxiety can hinder retirement planning, highlighting the importance of addressing these emotions head-on.

Financial therapy offers a unique approach, blending behavioral therapy with financial coaching to tackle the psychological barriers to financial success. In this blog post, we’ll delve into what financial therapy is, how it can help, and practical tips for overcoming investing fears.

What is Financial Therapy?

Financial therapy is a specialized form of therapy that combines principles of behavioral therapy with financial expertise. It helps individuals understand and manage their emotions, thoughts, and behaviors related to money. Whether it’s anxiety about investing, fear of financial instability, or limiting beliefs inherited from childhood, financial therapy aims to uncover the root causes and provide strategies for improvement.

What Does a Financial Therapist Do?

A certified financial therapist is trained in both financial planning and therapeutic techniques. Unlike financial advisors who focus solely on financial goals, financial therapists delve into the underlying emotions and beliefs behind financial decisions. They work with clients to identify limiting beliefs, understand their emotions, and develop healthier financial habits.

How Can Financial Therapy Help?

Financial therapists address a wide range of financial concerns, including fear of investing, generational financial trauma, and self-worth issues. By uncovering the root causes of these fears and beliefs, clients can develop a deeper understanding of their relationship with money and work towards positive change. Financial therapy emphasizes self-reflection, goal-setting, and education to empower clients to take control of their financial future.

Tips for Overcoming Investing Fears

  1. Identify Limiting Beliefs: Recognize and challenge the money stories and beliefs that may be holding you back from investing.
  2. Envision Retirement: Focus on the future by visualizing your ideal retirement lifestyle and setting concrete goals to work towards.
  3. Start Small: Take gradual steps towards investing by educating yourself, setting achievable goals, and seeking guidance from professionals.
  4. Consider Passive Investing: Simplify the investment process by exploring passive investment options like index funds or robo-advisors, which require minimal active management.


Investing can be daunting, especially when faced with fears and uncertainties. However, by addressing the emotional aspects of finance through financial therapy, individuals can gain clarity, confidence, and a sense of empowerment in their financial decision-making. Whether it’s overcoming limiting beliefs, envisioning retirement goals, or taking small steps towards investing, financial therapy offers valuable support on the journey towards financial well-being.


1.What is the difference between a financial therapist and a financial advisor?

Financial therapists focus on the emotional and psychological aspects of money, while financial advisors primarily offer guidance on financial goals and investments.

2.How do I choose a financial therapist?

Look for a certified financial therapist who specializes in your area of concern and with whom you feel comfortable discussing personal matters.

3.Is financial therapy covered by insurance?

While some health insurance plans may cover therapy sessions, coverage for financial therapy specifically may vary. It’s best to check with your insurance provider or inquire directly with the financial therapist

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