FIFA slashes Club World Cup semi‑final ticket to just $13.40 

FIFA slashes Club World Cup semi‑final ticket to just $13.40

In a surprise move to boost attendance, FIFA has sharply slashed the ticket price for the Club World Cup semi-final showdown between Chelsea and Fluminense. Once priced at a staggering $473.90, fans can now grab a seat for only $13.40—a reduction of over 97% in just three days .

Why the price slash?

• Dynamic pricing model: FIFA, facing lackluster ticket sales, activated a flexible pricing system that adjusts according to demand. This model had already been applied earlier in the tournament, including quarter-finals in Orlando and Philadelphia.

• Attendance struggles: Despite a marketing push worth over $500 million—including social media and influencer tactics—stadiums have seen empty seats in several major matches .

A bargain on the pitch

At just $13.40—a price lower than the cost of a beer or sandwich at the stadium—the semi-final now offers fans a rare, affordable chance to witness elite-level club football live

What you need to know

• Match: Chelsea vs. Fluminense

• Venue: MetLife Stadium, East Rutherford, New Jersey

• Date: Tuesday, July 8, 2025

• Face-value ticket: Reduced from $473.90 to $13.40

 Developer’s corner: refunds?

FIFA has not yet clarified whether early ticket purchasers at higher prices will be reimbursed for the difference.

Summary

• Time & Place: Tuesday (July 8) semifinal at MetLife Stadium

• Ticket price: Now just $13.40 per seat—cheaper than many food and drink items on-site

• Reason: A dynamic pricing measure to counter low attendance in stadiums

• Uncertainty: No refund policy disclosed for those who bought earlier at premium rates

This dramatic price adjustment showcases FIFA’s tactical flexibility in the face of fan interest—and gives football fans a rare opportunity to witness global club football magic at a bargain.