The Atlanta Braves and Gray Media have unveiled a groundbreaking multi-year partnership, set to begin in 2025, aimed at expanding broadcast access for fans. Under the deal, Gray Media will simulcast 15 regular-season Braves games and produce 10 spring training games, providing a fresh viewing experience for over 15 million households across 24 markets in six states.
This new arrangement will see Braves games airing on Peachtree TV and various Gray-owned networks, including Palmetto Sports & Entertainment Network and Tennessee Valley Sports & Entertainment Network, among others. The partnership will significantly broaden the team’s reach, ensuring fans across Braves Country have more ways to tune in, whether via local TV, cable, or streaming platforms.
Additionally, the partnership will involve the creation of special programming featuring Braves players, coaches, and alumni. This extra content will offer fans deeper engagement with the team beyond just the games themselves, enhancing their connection to the franchise throughout the year.
Derek Schiller, President and CEO of the Braves, expressed excitement about the deal, emphasizing its role in making Braves baseball even more accessible to fans. Hilton Howell, CEO of Gray Media, echoed this sentiment, highlighting the partnership’s potential to bring Braves games back to local TV across the Southeast, allowing fans to enjoy the games in a new and convenient way.
Through this collaboration, Braves fans can look forward to more opportunities to connect with their team while enjoying additional coverage and behind-the-scenes content. The full slate of games and other programming details will be announced closer to the 2025 season.
