Nebraska head coach Matt Rhule used his team’s bye week to observe the current state of college football, and he wasn’t exactly thrilled with what he saw. While there were thrilling matchups like Tennessee vs. Florida, Ohio State vs. Oregon, and overtime battles between Penn State vs. USC and LSU vs. Ole Miss, Rhule’s takeaway wasn’t excitement — it was disappointment.
During a recent press conference, Rhule expressed concern about how individualism seems to be taking over the sport. He criticized how many players now prioritize building their personal brands over making team-focused decisions. He specifically pointed out behaviors like excessive trash talk and players making plays only to taunt opponents rather than showing respect or celebrating with their team.
Rhule’s frustration was especially evident when discussing rivalry games, where he believes respect should still play a role despite the intense competition. He referenced Iowa taunting Nebraska last season, stating that while he understands rivalry emotions, he doesn’t want his team engaging in that behavior. He emphasized the importance of mutual respect, saying he prefers shaking hands with opponents over trash-talking them.
As a coach with experience in both college football and the NFL, Rhule’s criticism holds weight. With the rise of the NIL (Name, Image, Likeness) deals and transfer portal opportunities, he questions if this focus on individualism is a lasting change in the sport.
