Houston Astros GM Anounces a Strategic Multi-Year Collaboration Focused on Innovation and Sustainability with a Denmark Company…
Grundfos has announced a strategic partnership with the Houston Astros that will run from 2024 to 2027. This collaboration represents a major step for Grundfos in strengthening its presence in the U.S. market by aligning with a forward-thinking and innovative organization focused on sustainability.
Through this partnership, Grundfos will benefit from increased brand visibility across the U.S., a market in which it has operated for over five decades. The partnership also provides opportunities for Grundfos to engage with a broad audience, both locally and nationwide, while enhancing fan and customer experiences.
The Astros, known for their strong community ties, are a natural fit for Grundfos, as both organizations share a commitment to innovation and sustainability. This partnership highlights Grundfos’ focus on industry leadership and community involvement.
Ulrik Gernow, Grundfos’ Chief Operating Officer, emphasized the mutual benefits of the collaboration, stating, “This partnership unites two organizations driven by excellence. It presents a valuable opportunity to increase our brand visibility and grow commercially through community-centered initiatives. This will further strengthen our position not only in Texas but across the U.S.”
The Astros also expressed enthusiasm for the partnership, recognizing shared values of teamwork, excellence, and positive impact. Grundfos’ water pump systems are already in use at the Astros’ home field, Minute Maid Park, enhancing the synergy between the two organizations. Marcel Braithwaite, the Astros’ Senior Vice President of Business Operations, praised the collaboration, highlighting Grundfos’ innovative products and dedication to sustainability.
The agreement includes brand visibility through national TV exposure, in-stadium signage, and exclusive perks such as access to game tickets for customer engagement and behind-the-scenes tours. The partnership will also involve joint efforts in employee engagement and support for the Grundfos Walk for Water event in Houston.
Founded in 1945, Grundfos remains committed to pioneering solutions to global water and climate challenges, striving to improve people’s quality of life.
